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The E-Myth Revisited Knowledge Check

Test your mastery of the core principles.

Question 1 of 4
What is the core fallacy of the Entrepreneurial Myth?
Explanation: The E-Myth is the fatal assumption that knowing the technical work of a business is the same as knowing how to build a business that does that work.
Question 2 of 4
Which of the three internal personalities is primarily responsible for innovation and future vision?
Explanation: The Entrepreneur is the visionary who lives in the future and creates new ideas out of thin air.
Question 3 of 4
What is the primary purpose of building a franchise prototype?
Explanation: The franchise prototype forces you to build systems so the business runs on intelligence embedded in procedures rather than constant personal intervention.
Question 4 of 4
What should guide the ultimate design and revenue targets of your business according to Gerber?
Explanation: Your business is an instrument designed to fund and support your Primary Aim and ideal life vision.