Check What Stuck
Contagious Knowledge Check
Test your mastery of the core principles.
Question 1 of 4
What is the primary psychological driver behind Social Currency?
Explanation: Social currency relies on the human desire to appear cool, smart, and in-the-know to peers.
Question 2 of 4
Why are high-arousal emotions more effective for sharing than low-arousal emotions?
Explanation: High-arousal emotions like awe and anger fire up the nervous system, prompting people to take action.
Question 3 of 4
What is the key rule when designing a 'Trojan Horse' story for your brand?
Explanation: If the brand can be easily removed from the story without altering the plot, the narrative fails as a marketing vehicle.
Question 4 of 4
How do Triggers differ from emotional arousal in word-of-mouth marketing?
Explanation: Triggers connect ideas to frequent everyday environmental cues, ensuring continuous mental availability.
Put One Idea To Work
Contagious Action Plan
Design a specific system you can start today.
1
Baseline Audit
Audit your current product or idea against the six STEPPS elements.
Auto-saved
2
Friction Point Elimination
Identify which of the STEPPS is currently missing from your marketing strategy.
Auto-saved
3
Implementation Protocol
Define how you will integrate a new trigger or emotional hook into your next campaign.
Auto-saved
⚡
Your Immediate Next Action
Declare the single immediate physical action you commit to taking today.
Auto-saved
Implementation Card
Masterbriefs Action Contagious — Implementation Card
Fill in the steps above to generate your customized action card.