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Built from Scratch Knowledge Check

Test your mastery of the core principles.

Question 1 of 4
What was the initial catalyst that led Bernie Marcus and Arthur Blank to conceptualize The Home Depot?
Explanation: Getting fired forced them to break away from conventional constraints and build an uncompromised retail model.
Question 2 of 4
How did The Home Depot combat the cold, cavernous feel of their massive warehouse stores?
Explanation: Staffing the aisles with helpful experts turned massive spaces into approachable, customer-centric environments.
Question 3 of 4
What structural change did Marcus and Blank make to the traditional corporate organizational chart?
Explanation: Inverting the pyramid meant corporate headquarters existed to serve and support the store associates.
Question 4 of 4
According to the authors, how should a growing enterprise approach company culture?
Explanation: Culture dilutes during hyper-growth unless leaders actively define, hire for, and protect their core values.